Lake County Motorist

Suburban Chicagoland commuter and motorist weblog

Website keeps Rt. 60-area employees in the loop

Stuckonsixty.com is a highly targeted, hyperlocal website. With the tagline of “Your traffic information link for Lake Forest, Mettawa and Surrounding Communities,” the site covers transportation news related to the Route 60 corridor surrounding the Tri-State Tollway.

Much of the content centers around the Conway Park office plaza (now that’s hyperlocal!), and the site is sponsored by the Business Partners Transportation Committee of Lake Forest and Mettawa. The BPTC worked with the ISTHA to have a temporary highway entrance ramp built, allowing direct access from Conway Park to the northbound Tri-State during the Tollway Rebuild and Widen project.

The Conway Park area is home to several companies, as well as the Chicago Bears’ training facility and executive offices. Commercial real estate construction is robust. Two hotels are on the way, located west of the Tri-State.

The Stuck on Sixty website provides timelines, photos of the construction in various stages, maps, answers to frequently asked questions, and links to area transportation websites.

Overall, stuckonsixty.com is an excellent example of using the Web to keep employees, residents and clients up-to-date on transportation issues in a centralized manner. Current transportation information is crucial during long-term road construction in order to reduce commuter headaches and encourage use of alternate routes.

Additional coverage: Daily Herald and Chicago Tribune, October 2007

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